Building a Portfolio of Valuable Software
Kayra acquires and manages revenue-generating software and SaaS products, nurturing them to reach their full potential.
6 portfolio companies and counting
Software Products
Years Experience
Monthly Revenue Per Project
Founder Satisfaction
Self-Funded and Profitable
Ownership Transferred
Weeks to Close
Funding
About Kayra
Founded on the principles of growth, innovation, and mutual success
Our Founder
Kayra was founded by Cem Hurturk, a serial software and SaaS entrepreneur with over 25 years of experience in software and SaaS. Cem previously founded successful companies including Octeth.com, Sendloop.com, and PreviewMyEmail.com (acquired).
Our Name
The name "Kayra" comes from Turkic mythology, where Kayra (π°΄π°π°Ίπ°) is the creator god and son of the sky deity. This name reflects our mission to create value and nurture growth in the software businesses we acquire.
Our Mission
We focus on acquiring established software and SaaS businesses with $1,000-$15,000 in monthly revenue, providing founders with a fair exit while ensuring their creations continue to thrive and serve customers.
Our Values
Excellence
We strive for excellence in everything we do, from customer service to product development.
Growth
We believe in sustainable growth that benefits our customers, team members, and stakeholders.
Community
We value the communities built around our products and work to nurture these relationships.
Innovation
We embrace innovation while respecting the core value that made each product successful.
Meet The Founder
Cem Hurturk: Serial Software and SaaS Entrepreneur
Career Highlights
- Founded Octeth.com (Email Marketing Platform)
- Created Sendloop.com (Marketing Automation)
- Launched PreviewMyEmail.com (Email Testing)
- 25+ Years in Software Development
- Expert in SaaS Business Models
A Letter From Cem
Dear Fellow Entrepreneurs and Software Creators,
Throughout my 25+ year journey in the software and SaaS industry, I've experienced firsthand the passion, dedication, and countless hours that go into building a successful software business. As a founder who has built and scaled multiple software and SaaS companies, I understand the emotional and practical challenges of deciding what's next for your creation.
That's why I founded Kayra with a simple mission: to provide software creators with a fair and respectful exit path while ensuring their products continue to thrive. Unlike traditional acquirers who often strip products for parts or drastically change their direction, I believe in preserving and enhancing what made your software special in the first place.
Our approach is different. We focus on smaller, established software businesses with $1,000-$15,000 in monthly revenue β products that larger acquirers often overlook but that have real value and loyal customers. We see the potential in these businesses and are committed to growing them thoughtfully.
The name "Kayra" comes from Turkic mythology, representing creation and nurturing growth β precisely what we aim to do with each business we acquire. We don't just buy software; we invest in its future, its customers, and its continued impact.
If you've built something valuable and are considering your next steps, I'd welcome a conversation. Whether you're ready for a new venture, seeking more life balance, or simply feel your product needs fresh energy to reach its potential, we might be the right home for your software business.
I look forward to hearing your story.
Cem Hurturk
Founder & CEO, Kayra LLC
Our Portfolio
Discover our diverse collection of software and SaaS products that we've acquired and continue to grow
Monitor your website's search engine rankings with precision. TraceRank provides detailed analytics and insights to help improve your SEO strategy.
Ensure your emails look perfect across all devices and email clients. QuickTests provides comprehensive email testing to improve deliverability and engagement.
Streamline your cold outreach campaigns with our robust infrastructure. LaunchMailbox helps businesses connect with potential customers effectively.
Track clicks, analyze user behavior, and optimize your marketing campaigns with ClickMonk's comprehensive link management platform.
Provide exceptional customer support with HelpMonk's intuitive platform. Manage tickets, automate responses, and improve customer satisfaction.
Enhance user experience with ContactWidget's customizable contact forms and FAQ widgets. Collect leads and provide instant answers to common questions.
Acquisition Criteria
We're looking for established software businesses that meet the following criteria
What We Look For
- Established Revenue: $1,000 - $15,000 in monthly recurring revenue
- Product Maturity: Stable, market-tested products with a proven value proposition
- Customer Base: Existing customer base with potential for growth
- Technology: Well-maintained and well-documented codebase with modern technology stack
- Market Potential: Room for growth and expansion in the target market
Our Acquisition Process
- 1
Initial Contact
Reach out to us with information about your software business
- 2
Evaluation
We'll review your business metrics, technology, and growth potential
- 3
Offer
If there's a good fit, we'll present a fair acquisition offer
- 4
Transition
Smooth handover process with comprehensive knowledge transfer
- 5
Growth
We invest in growing your product while maintaining its core value
Our Acquisition Process
A transparent and founder-friendly approach to acquiring software businesses
Initial Contact
Reach out to us with information about your software business.
Preliminary Discussion
We'll have a call to understand your business and discuss your goals.
Due Diligence
We'll review your metrics, codebase, and customer data under an NDA.
Offer & Negotiation
We'll present a fair offer and work together on deal structure.
Closing
We'll finalize the agreement and complete the transaction.
Transition
We'll work together to ensure a smooth handover and knowledge transfer.
Initial Contact
Reach out to us with information about your software business.
Preliminary Discussion
We'll have a call to understand your business and discuss your goals.
Due Diligence
We'll review your metrics, codebase, and customer data under an NDA.
Offer & Negotiation
We'll present a fair offer and work together on deal structure.
Closing
We'll finalize the agreement and complete the transaction.
Transition
We'll work together to ensure a smooth handover and knowledge transfer.
Our Commitment to Founders
Transparent Communication
Clear and honest communication throughout the entire process.
Fair Valuation
Competitive offers that reflect the true value of your business.
Flexible Deal Structures
Customized arrangements to meet your financial and personal goals.
Respectful Transition
Smooth handover process with comprehensive knowledge transfer.
Product Legacy
Commitment to preserving and growing what you've built.
Customer Care
Continued excellent service for your existing customers.
Frequently Asked Questions
Common questions about our acquisition process and approach
What types of software businesses do you acquire?
We focus on established software and SaaS businesses with $1,000-$15,000 in monthly recurring revenue. We're particularly interested in B2B tools, productivity software, developer tools, and niche SaaS products with a stable customer base and proven value proposition.
How do you value software businesses?
We consider multiple factors when valuing a business, including monthly recurring revenue (MRR), growth rate, customer retention, market position, technology stack, and future potential. Typically, our valuations range from 12-36x monthly profit, but each business is unique and we provide custom valuations based on the specific circumstances.
What does the acquisition process look like?
Our acquisition process typically follows these steps:
- Initial contact and preliminary discussion
- Signing of a non-disclosure agreement (NDA)
- Business review and due diligence
- Offer presentation and negotiation
- Definitive agreement and closing
- Transition period with knowledge transfer
The entire process usually takes 4-8 weeks, depending on the complexity of the business.
What happens to my product after acquisition?
We believe in preserving and enhancing what made your product successful in the first place. After acquisition, we focus on:
- Maintaining core functionality and user experience
- Improving reliability and performance
- Enhancing customer support
- Gradually introducing new features based on customer feedback
- Optimizing marketing and growth strategies
We're committed to growing your product while respecting its original vision and existing customers.
What role can I play after selling my business?
We offer several options for founder involvement post-acquisition:
- Clean exit with a comprehensive knowledge transfer
- Short-term consulting to ensure a smooth transition
- Ongoing advisory role to provide strategic guidance
- Continued involvement in product development or customer relations
The level of involvement is flexible and can be tailored to your preferences and availability.
Have more questions about selling your software business?
Contact Us For More InformationGet in Touch
Interested in selling your software business? Have questions about our acquisition process? We'd love to hear from you.
Selling Your Business
If you're considering selling your software business, we'd be happy to discuss the possibilities.
Partnership Opportunities
Explore potential partnerships and collaborations with our portfolio companies.
General Inquiries
For any other questions or information, our team is ready to assist you.