KayraLLC
Kayra LLC — Claymont, Delaware

A permanent home for small software businesses.

We acquire profitable software and SaaS products between $1,000 and $15,000 in monthly recurring revenue — then operate them for the long term. Fourteen products, self-funded, no intention of reselling.

The portfolio, today
HelpMonkTraceRankContactWidgetQuickTestsLaunchMailboxClickMonkDemoPolishSaasForecastInvoiceVaultBatteryInfoDropDuelMicroSweepFeltKingsCoffee Break Snake
+ next
14
Products owned
$1–15K
MRR range
3 wks
Typical close
25 yrs
Operating experience
$0
Outside funding
01 — Portfolio

Fourteen products, all still running.

Nothing here was bought to be flipped. Each product keeps its name, its customers, and its roadmap — and gets an operator who has run software companies for twenty-five years.

02 — Mandate

What we buy, stated plainly.

If your product matches most of this, it is worth a conversation. If it matches none of it, we will tell you quickly rather than waste your quarter.

Revenue
$1,000 – $15,000 in monthly recurring revenue, already collected from real customers.
Maturity
A stable, market-tested product with a value proposition that no longer needs explaining.
Customers
An existing base that renews, with obvious room left in the market.
Technology
A maintained, documented codebase on a stack a small team can keep running.
Category
B2B tools, productivity software, developer tools, niche SaaS — and the occasional small consumer app.

What you get in return

  • A fair number, early
    Valuations run 12–36× monthly profit. You hear the range before diligence, not after.
  • A flexible structure
    Cash, staged payments, or a short advisory tail — built around your goals.
  • Your product, kept alive
    Same name, same customers, same core experience. Support continues on day one.
  • A clean exit, or not
    Hand over the keys and walk away, or stay involved. Both are normal here.
03 — Process

First email to signed papers in about three weeks.

Six steps, one counterparty, no committee. Complicated businesses take longer — four to eight weeks — and we say so up front.

01

Initial contact

You send revenue, stack and a sentence on why now.

02

Preliminary call

One call to understand the business and what you want out of it.

03

Due diligence

Metrics, codebase and customer data reviewed under NDA.

04

Offer & terms

A fair offer, with structure shaped around your goals.

05

Closing

Definitive agreement signed and the transaction completed.

06

Transition

Handover and knowledge transfer, at the pace you need.

Everything is under NDA from the first metric you share. You will always know who is reading your numbers: one person.

Begin
04 — Founder

You will be dealing with Cem, and only Cem.

Kayra was founded by Cem Hurturk, who spent twenty-five years building the kind of company he now buys — Octeth, Sendloop, and PreviewMyEmail (acquired).

Cem Hurturk
Founded Octeth.com — email marketing platform
Created Sendloop.com — marketing automation
Launched PreviewMyEmail.com — email testing, acquired
25+ years shipping and operating software
Deep experience with SaaS business models
A letter from Cem

Dear fellow entrepreneurs and software creators,

Throughout my 25+ year journey in software and SaaS, I have felt firsthand the passion, dedication and countless hours that go into building a product people pay for. Having built and scaled several companies myself, I understand both the practical and the emotional weight of deciding what comes next.

That is why I founded Kayra: to give software creators a fair, respectful exit while their products keep serving customers. Unlike acquirers who strip a product for parts or swing its direction overnight, I would rather preserve what made it work and build carefully from there.

We look at smaller, established businesses — $1,000 to $15,000 in monthly revenue — the ones larger acquirers overlook despite real value and loyal customers. The name Kayra comes from Turkic mythology, and it means creation and nurturing growth. That is the intent with every product we take on.

If you have built something valuable and are weighing your options — a new venture, more balance, or simply fresh energy for the product — I would welcome the conversation. I look forward to hearing your story.

Cem Hurturk
Cem Hurturk
Founder & CEO, Kayra LLC
05 — Questions

The five things founders ask first.

What kinds of businesses do you acquire?

Established software and SaaS products doing $1,000–$15,000 MRR. B2B tools, productivity and developer software, and niche SaaS with a stable customer base are the core of it — with the occasional small consumer app or game.

How do you arrive at a valuation?

MRR, growth rate, retention, market position, stack and remaining potential. Valuations typically land between 12× and 36× monthly profit, and every business gets a number built from its own circumstances rather than a formula.

What does the process actually look like?

Six steps, roughly three weeks for a straightforward business and four to eight for a complex one:

  • Initial contact and preliminary discussion
  • NDA signed
  • Business review and due diligence
  • Offer presentation and negotiation
  • Definitive agreement and closing
  • Transition period with knowledge transfer

What happens to my product afterwards?

It keeps running. We preserve what made it work and improve from there:

  • Core functionality and user experience kept intact
  • Reliability and performance improved
  • Customer support strengthened
  • New features introduced gradually, from customer feedback
  • Marketing and growth given proper attention

What role can I play after selling?

Whatever suits you. All four of these are normal:

  • A clean exit with thorough knowledge transfer
  • Short-term consulting through the transition
  • An ongoing advisory role
  • Continued involvement in product or customer relations
06 — Contact

Tell us what you built.

Revenue, stack, and why you are thinking about it is enough for a first email. You will hear back from Cem, usually within two business days.

Registered
Kayra LLC2093 Philadelphia Pike #1979Claymont, DE 19703

Not selling? We also talk to founders about partnerships with portfolio products, and to operators who want to run one of them.

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